Travel Channel had one key objective: to drive considerably more traffic to its website through the use of authentic, engaging and quality digital video content, promoted via social media and other digital channels.
We were briefed with creating a series of short films based on: 1) Food & Drink 2) Adventure
We created a video content series of eight films which we shot in multiple different countries around the world.
The first instalment of video content took us way way off the beaten track in the UK and abroad, to capture the rawness and reality of what some people do for adventure. Hobbies and activities that the average person wouldn’t dream of doing for a pastime or for a thrill.
Wild swimming. Mountaineering. Coasteering. Horse riding in the middle of nowhere. At one with nature.
The food & drink videos focused on how some of the world’s most popular drinks were made. Think lush vineyards in idyllic locations, and the level of love and attention that’s invested in brewing the best craft beers/spirits in the world.
The ‘Wild Horse Riding’ video (below) has been viewed almost 75,000 times on our own YouTube channel alone! Our “How Vodka is Made” video short over 105,000 times.
Below is a sample taster of our video short “How Beer is Made”. You might think you know, but do you really?