We were tasked to work directly with the main marketing stakeholders at Photobox, one of the leading players in the personalised print market. A global rebrand and strategy was required, which would simplify its product offering, whilst also raising the perceived look and feel of the brand, shifting it into a premium market.
By working directly with the in-house marketing stakeholders we got a real understanding of what the brand wanted and needed. After extensive research the new branding included a new logo, a new tone of voice and a memorable tagline – ‘Photobox It’ – was delivered.
The new brand was rolled out across the company and in 14 countries across Europe, which we promoted with a Christmas launch campaign.
The Christmas relaunch campaign we developed and implemented focused on real people and real moments. A Christmas campaign featuring a real MMA fighter and his Gran was just one of the pan-European commercials created, backed up with OOH creative, radio, and targeted digital campaigns.
Savings of approximately £200,000 were made on the previous campaign whilst delivering tenfold content for social channels and marketing collateral.
Brand awareness rose 6 points (almost unheard of!) and the brand moved up two positions to 2nd place in brand recognition in France, contributing to a number of £1m sales days.