As part of a multi-million pound rebrand, Oryx Energies required online and offline content for a multinational, pan-African campaign: a content campaign aimed at massively increasing awareness of its new brand.
We were contracted by Handsome branding agency to partner with them on developing and delivering video and static-image content. We shot and edited three pan-African TV commercials, in both English & French, for Oryx’s content campaign. Shorter-form versions of these videos were also created for use on social, and some six-second versions for paid YouTube bumper ads.
In addition, we also scripted and recorded radio commercials for the campaign, again in both English and French. For static-image and graphical content, we created: OOH posters and billboard artwork, website imagery and corporate brochures.
Not only did we save Oryx approximately £400,000 in production costs compared to their previous London-based agency, off the back of the content campaign, Oryx overtook British Petroleum as the leading supplier for oil & gas in Africa (in terms of brand awareness).
